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Posted by
Douglas Adams on April 10th, 2026.
I used Google Analytics for years. Universal Analytics, then GA4 when Google forced the migration. Like most marketers, I accepted it as the default — free, ubiquitous, “good enough.” Then I actually tried to answer a simple question: which pages on my site lead to someone booking a call? GA4 made that surprisingly difficult....
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Posted byDouglas Adams on August 21st, 2024.
Running your very own wordpress blog? Then you need to check out my favourite wordpress plugins — many of which are running on this very blog! 1. The wordpress plugin for organisation: Folders To kick things off, organization is key for me, and I achieve this through the Folders plugin. This simple yet powerful tool allows me to...
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Posted byDouglas Adams on October 26th, 2023.
Introduction In the dynamic business landscape of 2023, Customer Relationship Management (CRM) platforms have become indispensable tools for companies aiming to enhance customer engagement and streamline their operations. As a decision maker actively seeking the right CRM to manage your business, understanding the true costs involved in...
Douglas Adams on April 10th, 2026.