Overview of CRM Software Customer Relationship Management (CRM) software has become a cornerstone of modern marketing. It goes far beyond simply storing contact details; it’s about crafting a better, more intelligent relationship with your audience. For marketers, a CRM isn’t just a system—it’s a strategic asset. Whether...
Doug here. Having spent some proper hands-on time with the new ThriveCart Pro+ features, it’s time for an honest look at what’s new, what’s good, and what’s…well, a bit questionable. ThriveCart remains one of the truly standout checkout and sales page builders in no small part thanks to their one-time payment — a real...
Let me tell you about a moment early in my career, working with a promising B2B SaaS client. We were diligently casting a wide net with our marketing efforts – generating leads, nurturing prospects, the whole nine yards. Yet, despite the activity, the needle on those high-value enterprise deals just wasn’t moving as much as...
Here comes Doug, who hasn’t posted on his blog in about six months, to say: “Hey, you! You should write something on your blog!” Well, yes… But hear me out. Are Blogs Still Relevant? Let’s reframe this question: Are websites still relevant? Of course they are! So why do we perceive blogs as outdated? This thinking likely stems from...
Artificial Intelligence is everywhere, whether you realise it or not. Customer service, emails, ad copy, blog posts, social media posts, audio and even video content are all now saturated with AI-generated content. And as a marketing trying to automate and improve efficiencies both personally and professionally, I’ve been trialling...
If you’re in the business of creating content, then you need a Content Creator’s Tech Stack. In this guide, I unpack some of the essential tools you need to run and scale your ambitious Content Creation business for less than $150 per month. And if you get to the end of the guide and would like some extra hands-on support,...
Introduction to Checkout Experiences The checkout experience in e-commerce is a critical component influencing consumer behavior during online shopping. It refers to the series of steps a customer undergoes to complete a transaction after selecting items to purchase. The efficiency and intuitiveness of this process can significantly...
Overview of the Reflect app Reflect is another player in the busy intersection of AI-enhanced note-taking apps. The Reflect app has been developed by a small team with a strong track record, including Alex MacCaw, Software engineer and founder of the tremendously successful marketing enrichment tool ClearBit, which was recently acquired...
Craft a killer Digital Marketing Strategy! This comprehensive guide unlocks SEO, social media marketing, content, email, and more to propel your online presence.
Intro to Lead Scoring: Boost Your Marketing Efficiency Hey there, digital dynamos! Doug Digital here, back with another episode of Keep on Clicking. Today, we’re diving into the world of lead scoring – a game-changer for any marketer looking to focus their efforts and boost conversions. What is Lead Scoring? Now, you might be...
doug digital marketing, doug digital, dougdigital, doug digital marketing consultant, douglas digital, digital advertising expert, marketing strategy software
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Measuring Digital Marketing Success
Accurately measuring the performance of your digital marketing efforts is crucial for making informed decisions and optimizing your strategies. This section will explore key metrics and analytics to track, from website traffic and engagement to lead generation and sales conversion rates.
By understanding which marketing channels and tactics are driving the most valuable results, you can allocate your resources more effectively and make data-driven improvements to your overall digital marketing approach.
Content Creation Best Practices
Producing high-quality, engaging content is essential for building brand awareness, establishing thought leadership, and driving conversions. This section will cover best practices for content creation, including keyword research, content planning, writing style, multimedia integration, and content promotion strategies.
Discover how to create content that resonates with your target audience, aligns with their search intent, and delivers measurable results for your business.
Leveraging Social Media for Marketing
Social media platforms have become integral to modern digital marketing, offering powerful opportunities to connect with your audience, share your brand's story, and drive targeted traffic and conversions. This section will explore effective social media marketing tactics, including content strategy, influencer partnerships, paid advertising, and analytics.
Learn how to develop a cohesive social media presence that complements your broader digital marketing efforts and supports your overall business objectives.
Email Marketing Best Practices
Email marketing remains a highly effective way to nurture leads, maintain customer engagement, and drive sales. This section will delve into the best practices for email marketing, covering list building, segmentation, content creation, automation, and performance measurement.
Discover how to leverage email marketing to its full potential, delivering valuable content and offers to your audience and maximizing your return on investment.
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doug digital marketing, doug digital, dougdigital, doug digital marketing consultant, douglas digital, digital advertising expert, marketing strategy software
****
Measuring Digital Marketing Success
Accurately measuring the performance of your digital marketing efforts is crucial for making informed decisions and optimizing your strategies. This section will explore key metrics and analytics to track, from website traffic and engagement to lead generation and sales conversion rates.
By understanding which marketing channels and tactics are driving the most valuable results, you can allocate your resources more effectively and make data-driven improvements to your overall digital marketing approach.
Content Creation Best Practices
Producing high-quality, engaging content is essential for building brand awareness, establishing thought leadership, and driving conversions. This section will cover best practices for content creation, including keyword research, content planning, writing style, multimedia integration, and content promotion strategies.
Discover how to create content that resonates with your target audience, aligns with their search intent, and delivers measurable results for your business.
Leveraging Social Media for Marketing
Social media platforms have become integral to modern digital marketing, offering powerful opportunities to connect with your audience, share your brand's story, and drive targeted traffic and conversions. This section will explore effective social media marketing tactics, including content strategy, influencer partnerships, paid advertising, and analytics.
Learn how to develop a cohesive social media presence that complements your broader digital marketing efforts and supports your overall business objectives.
Email Marketing Best Practices
Email marketing remains a highly effective way to nurture leads, maintain customer engagement, and drive sales. This section will delve into the best practices for email marketing, covering list building, segmentation, content creation, automation, and performance measurement.
Discover how to leverage email marketing to its full potential, delivering valuable content and offers to your audience and maximizing your return on investment.
Douglas Adams on July 6th, 2025.