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What Is Account-Based Marketing (ABM)? Key Benefits and Best PracticesWhat Is Account Based Marketing (ABM)? – Strategies, Benefits, and Best Practices for B2B SaaS
Posted by
Douglas Adams on April 24th, 2025.
Let me tell you about a moment early in my career, working with a promising B2B SaaS client. We were diligently casting a wide net with our marketing efforts – generating leads, nurturing prospects, the whole nine yards. Yet, despite the activity, the needle on those high-value enterprise deals just wasn’t moving as much as...