Introduction: Transitioning from Yoast to RankMath Over the years, I have used various SEO plugins, with Yoast SEO being a notable constant in many of my projects. Its reliability and robust feature set have made it a go-to for many WordPress users. However, with the rising popularity of the RankMath WordPress plugin, my curiosity was...
In this article, we’re going to be setting up a simple GA4 event using Google Tag Manager that will allow us to see how many of our affiliate links are being clicked. Now, you could certainly track your affiliate links from the likes of Pretty Links, but Google Analytics will enable us to layer google behavioural data such as geo...
Introduction to Presto Player Presto Player is an innovative and intuitive video player plugin designed specifically for WordPress, aimed at enhancing the way you integrate and display videos on your website. As a powerful tool for content creators and developers, Presto Player offers a variety of functionalities that ensure a seamless...
If you’re looking for a seamless way to sell your products or services directly from your website, learning to embed ThriveCart on your website is the answer. It’s a straightforward process that can significantly enhance your customer’s buying experience. Unsure whether ThriveCart is worth your time? Read my ThriveCart...
Running your very own wordpress blog? Then you need to check out my favourite wordpress plugins — many of which are running on this very blog! 1. The wordpress plugin for organisation: Folders To kick things off, organization is key for me, and I achieve this through the Folders plugin. This simple yet powerful tool allows me to...
Essential Recording Hardware When setting up a home recording studio, the selection of essential recording hardware cannot be understated. The cornerstone of any studio is the audio interface, which serves as the crucial link between your microphones, instruments, and computer. This device converts analog signals into digital audio,...
I’m leaving Notion. But it hasn’t been an easy decision to make! I cover the primary two reasons why I’m leaving after four years, and I share ten tool selection principles.
In today’s post, I’ll pull the lid back on what’s powering Doug Digital, uncovering the digital marketing techstack — the tools, platforms and services that I love and use every day. What do I use to run my blog in 2024? It’s a classic: WordPress Despite the hate that it often receives, I continue to stand...
Hey readers! Doug here with an update on the tools, tech and tricks I’m employing to run some of my digital activities: creating content, managing contacts, sending invoices and taking payments. Today, we’re going to focus Let’s dive in! The tools I use for client management in 2024 for digital marketing consulting...
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Mastering Social Media Advertising Strategies
Crafting effective social media advertising campaigns is crucial for digital marketers in today's landscape. This section delves into best practices, targeting techniques, and campaign optimization to help you maximize your social media advertising ROI.
From leveraging audience insights to A/B testing ad creatives, this content covers the essential elements of running successful social media ad campaigns across popular platforms like Facebook, Instagram, and LinkedIn.
Optimizing Your Digital Marketing Funnel
The digital marketing funnel is a critical framework for guiding prospects through the buyer's journey. In this section, we explore strategies for optimizing each stage of the funnel, from awareness and consideration to conversion and retention.
Discover tactics for driving high-quality traffic, nurturing leads, and implementing conversion rate optimization (CRO) techniques to turn more visitors into paying customers.
Leveraging Data and Analytics for Informed Decisions
Data-driven decision making is the backbone of successful digital marketing. This section delves into the world of analytics, covering essential metrics, reporting, and insights that can inform your marketing strategies.
Learn how to set up robust tracking, analyze website and campaign performance, and use data-driven insights to make informed decisions that drive tangible business results.
Developing a Winning Content Marketing Strategy
Content marketing is a powerful tool for attracting, engaging, and retaining your target audience. In this section, we explore the key elements of a comprehensive content marketing strategy, from ideation and creation to distribution and measurement.
Discover how to create valuable, informative content that resonates with your audience, and learn strategies for leveraging various content formats, channels, and promotion tactics to amplify your reach and impact.
notion folders, doug digital marketing, doug digital marketing consultant, yoast sold, yoast seo vs rankmath, rank math google tag manager, yoast seo google tag manager, wordpress video player plugin, video player wordpress plugin, yoast seo tutorials, clicky wordpress the tutorial, what is pretty links, dougdigital, best faq wordpress plugin social media, presto player review
Mastering Social Media Advertising Strategies
Crafting effective social media advertising campaigns is crucial for digital marketers in today's landscape. This section delves into best practices, targeting techniques, and campaign optimization to help you maximize your social media advertising ROI.
From leveraging audience insights to A/B testing ad creatives, this content covers the essential elements of running successful social media ad campaigns across popular platforms like Facebook, Instagram, and LinkedIn.
Optimizing Your Digital Marketing Funnel
The digital marketing funnel is a critical framework for guiding prospects through the buyer's journey. In this section, we explore strategies for optimizing each stage of the funnel, from awareness and consideration to conversion and retention.
Discover tactics for driving high-quality traffic, nurturing leads, and implementing conversion rate optimization (CRO) techniques to turn more visitors into paying customers.
Leveraging Data and Analytics for Informed Decisions
Data-driven decision making is the backbone of successful digital marketing. This section delves into the world of analytics, covering essential metrics, reporting, and insights that can inform your marketing strategies.
Learn how to set up robust tracking, analyze website and campaign performance, and use data-driven insights to make informed decisions that drive tangible business results.
Developing a Winning Content Marketing Strategy
Content marketing is a powerful tool for attracting, engaging, and retaining your target audience. In this section, we explore the key elements of a comprehensive content marketing strategy, from ideation and creation to distribution and measurement.
Discover how to create valuable, informative content that resonates with your audience, and learn strategies for leveraging various content formats, channels, and promotion tactics to amplify your reach and impact.
Douglas Adams on September 8th, 2024.