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Posted by
Douglas Adams on April 24th, 2025.
Let me tell you about a moment early in my career, working with a promising B2B SaaS client. We were diligently casting a wide net with our marketing efforts – generating leads, nurturing prospects, the whole nine yards. Yet, despite the activity, the needle on those high-value enterprise deals just wasn’t moving as much as...
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Posted byDouglas Adams on February 21st, 2025.
Artificial Intelligence is everywhere, whether you realise it or not. Customer service, emails, ad copy, blog posts, social media posts, audio and even video content are all now saturated with AI-generated content. And as a marketing trying to automate and improve efficiencies both personally and professionally, I’ve been trialling...
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Posted byDouglas Adams on September 9th, 2024.
Intro to Lead Scoring: Boost Your Marketing Efficiency Hey there, digital dynamos! Doug Digital here, back with another episode of Keep on Clicking. Today, we’re diving into the world of lead scoring – a game-changer for any marketer looking to focus their efforts and boost conversions. What is Lead Scoring? Now, you might be...
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Posted byDouglas Adams on September 8th, 2024.
In this article, we’re going to be setting up a simple GA4 event using Google Tag Manager that will allow us to see how many of our affiliate links are being clicked. Now, you could certainly track your affiliate links from the likes of Pretty Links, but Google Analytics will enable us to layer google behavioural data such as geo...
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Posted byDouglas Adams on April 29th, 2022.
In this short article, I’ll walk you through how to add Google Tag Manager (GTM) to a Pardot landing page. The good news: this is going to be very easy, and it will require no developer to install. If you’ve got a spare five minutes and the necessary permissions on each platform, it’s going to be a doddle and should take you no more than...
Douglas Adams on April 24th, 2025.