Douglas Adams
https://blog.dougdigital.co.uk
I'm a digital marketing expert with more than 10 years experience in the biz!
When I'm not working, I'm enjoying video games, playing with my dog Shadow and fawning over all things technology.
Featured
Posted by
Douglas Adams on February 17th, 2024.
Introduction to GoHighLevel In the dynamic world of digital marketing, social media stands as a cornerstone, essential for businesses aiming to strengthen their online presence. Amidst a plethora of tools promising to enhance your social media efforts, GoHighLevel emerges as a comprehensive solution. This article delves into how...
Featured
Posted byDouglas Adams on October 26th, 2023.
Introduction In the dynamic business landscape of 2023, Customer Relationship Management (CRM) platforms have become indispensable tools for companies aiming to enhance customer engagement and streamline their operations. As a decision maker actively seeking the right CRM to manage your business, understanding the true costs involved in...
Featured
Posted byDouglas Adams on April 16th, 2023.
Introduction In today’s digital age, businesses are leveraging various online platforms to promote their products and services. LinkedIn is a professional networking site that has gained popularity among businesses looking to reach potential customers and drive conversions. However, simply running ads on the platform is not enough....
Featured
Posted byDouglas Adams on April 29th, 2022.
In this short article, I’ll walk you through how to add Google Tag Manager (GTM) to a Pardot landing page. The good news: this is going to be very easy, and it will require no developer to install. If you’ve got a spare five minutes and the necessary permissions on each platform, it’s going to be a doddle and should take you no more than...
Featured
Posted byDouglas Adams on February 24th, 2022.
It’s time to set SMART marketing goals in 2022 to meet your ambitious business objectives. In this guide, I will break down the key objectives that you will want to be tracking, and how to start setting up your marketing goals to align with these key business objectives. Why do you need to set marketing goals in 2022? Whether you...
Featured
Posted byDouglas Adams on August 25th, 2021.
The world is surrounded by social media and, consequently, everyone feels confident in their ability to manage a social media account. So what is a Social Media Manager? Why should you be hiring a Social Media Manager (SMM)? And for those Social Media Managers out there, are you really getting the recognition that you deserve? Or are you...
Featured
Posted byDouglas Adams on August 16th, 2021.
Hello Bonsai review: As more and more people realize they can make a living from the comfort of their homes, there are more freelancers available on the market and, to satisfy the demand, more tools aiming to make their lives easier than ever. When looking for the best tools for freelancers, you’re sure to stumble across Hello Bonsai. As...
Featured
Posted byDouglas Adams on June 29th, 2021.
Are you struggling with how to calculate your breakeven ROAS in Facebook Ads? Don’t worry! I’ve got you covered. It’s an incredibly common challenge, and I’ve got a really effective way to apply this in your first few PPC campaigns. What is Return on Ad Spend? First, let’s confirm what Return on Ad Spend...
Featured
Posted byDouglas Adams on April 25th, 2021.
For marketers and business owners, the difference between an editorial calendar and a content calendar is essential. To help you understand the differences, let’s break down each piece to establish what is an editorial calendar and what is a content calendar. To start, let’s first take a look why you need an editorial calendar. Often,...
Featured
Posted byDouglas Adams on March 31st, 2021.
Have you ever felt overwhelmed? Have you ever felt like you were unable to get your head around what to do next with your life, or with the projects that matter to you? Then you need to run a disk defrag on your brain. I’ll start by introducing what a disk defrag is and why you need one, but it’s very important to stress from...
Douglas Adams on February 17th, 2024.