I'm a digital marketing expert with more than 10 years experience in the biz! When I'm not working, I'm enjoying video games, playing with my dog Shadow and fawning over all things technology.
Douglas Adams on April 17th, 2024.
Hey readers! Doug here with an update on the tools, tech and tricks I’m employing to run some of my digital activities: creating content, managing contacts, sending invoices and taking payments. Today, we’re going to focus Let’s dive in! The tools I use for client management in 2024 for digital marketing consulting...
Douglas Adams on March 23rd, 2024.
Affiliate Disclosure: The following article contains affiliate links. By signing up to HighLevel, I will receive a small commission. GoHighLevel is a unified marketing platform that allows businesses of all sizes to streamline their operations and improve their marketing efforts. From its powerful automation capabilities to its robust...
Douglas Adams on February 17th, 2024.
Introduction to GoHighLevel In the dynamic world of digital marketing, social media stands as a cornerstone, essential for businesses aiming to strengthen their online presence. Amidst a plethora of tools promising to enhance your social media efforts, GoHighLevel emerges as a comprehensive solution. This article delves into how...
Douglas Adams on October 26th, 2023.
Introduction In the dynamic business landscape of 2023, Customer Relationship Management (CRM) platforms have become indispensable tools for companies aiming to enhance customer engagement and streamline their operations. As a decision maker actively seeking the right CRM to manage your business, understanding the true costs involved in...
Douglas Adams on April 16th, 2023.
Introduction In today’s digital age, businesses are leveraging various online platforms to promote their products and services. LinkedIn is a professional networking site that has gained popularity among businesses looking to reach potential customers and drive conversions. However, simply running ads on the platform is not enough....
Douglas Adams on April 29th, 2022.
In this short article, I’ll walk you through how to add Google Tag Manager (GTM) to a Pardot landing page. The good news: this is going to be very easy, and it will require no developer to install. If you’ve got a spare five minutes and the necessary permissions on each platform, it’s going to be a doddle and should take you no more than...
Douglas Adams on February 24th, 2022.
It’s time to set SMART marketing goals in 2022 to meet your ambitious business objectives. In this guide, I will break down the key objectives that you will want to be tracking, and how to start setting up your marketing goals to align with these key business objectives. Why do you need to set marketing goals in 2022? Whether you...
Douglas Adams on August 25th, 2021.
The world is surrounded by social media and, consequently, everyone feels confident in their ability to manage a social media account. So what is a Social Media Manager? Why should you be hiring a Social Media Manager (SMM)? And for those Social Media Managers out there, are you really getting the recognition that you deserve? Or are you...
Douglas Adams on August 16th, 2021.
Hello Bonsai review: As more and more people realize they can make a living from the comfort of their homes, there are more freelancers available on the market and, to satisfy the demand, more tools aiming to make their lives easier than ever. When looking for the best tools for freelancers, you’re sure to stumble across Hello Bonsai. As...
Douglas Adams on June 29th, 2021.
Are you struggling with how to calculate your breakeven ROAS in Facebook Ads? Don’t worry! I’ve got you covered. It’s an incredibly common challenge, and I’ve got a really effective way to apply this in your first few PPC campaigns. What is Return on Ad Spend? First, let’s confirm what Return on Ad Spend...