I'm a digital marketing expert with more than 10 years experience in the biz! When I'm not working, I'm enjoying video games, playing with my dog Shadow and fawning over all things technology.
Douglas Adams on July 6th, 2025.
Overview of CRM Software Customer Relationship Management (CRM) software has become a cornerstone of modern marketing. It goes far beyond simply storing contact details; it’s about crafting a better, more intelligent relationship with your audience. For marketers, a CRM isn’t just a system—it’s a strategic asset. Whether...
Douglas Adams on April 28th, 2025.
Doug here. Having spent some proper hands-on time with the new ThriveCart Pro+ features, it’s time for an honest look at what’s new, what’s good, and what’s…well, a bit questionable. ThriveCart remains one of the truly standout checkout and sales page builders in no small part thanks to their one-time payment — a real...
Douglas Adams on April 24th, 2025.
Let me tell you about a moment early in my career, working with a promising B2B SaaS client. We were diligently casting a wide net with our marketing efforts – generating leads, nurturing prospects, the whole nine yards. Yet, despite the activity, the needle on those high-value enterprise deals just wasn’t moving as much as...
Douglas Adams on March 25th, 2025.
Here comes Doug, who hasn’t posted on his blog in about six months, to say: “Hey, you! You should write something on your blog!” Well, yes… But hear me out. Are Blogs Still Relevant? Let’s reframe this question: Are websites still relevant? Of course they are! So why do we perceive blogs as outdated? This thinking likely stems from...
Douglas Adams on February 21st, 2025.
Artificial Intelligence is everywhere, whether you realise it or not. Customer service, emails, ad copy, blog posts, social media posts, audio and even video content are all now saturated with AI-generated content. And as a marketing trying to automate and improve efficiencies both personally and professionally, I’ve been trialling...
Douglas Adams on November 28th, 2024.
If you’re in the business of creating content, then you need a Content Creator’s Tech Stack. In this guide, I unpack some of the essential tools you need to run and scale your ambitious Content Creation business for less than $150 per month. And if you get to the end of the guide and would like some extra hands-on support,...
Douglas Adams on November 23rd, 2024.
Introduction to Checkout Experiences The checkout experience in e-commerce is a critical component influencing consumer behavior during online shopping. It refers to the series of steps a customer undergoes to complete a transaction after selecting items to purchase. The efficiency and intuitiveness of this process can significantly...
Douglas Adams on October 21st, 2024.
Overview of the Reflect app Reflect is another player in the busy intersection of AI-enhanced note-taking apps. The Reflect app has been developed by a small team with a strong track record, including Alex MacCaw, Software engineer and founder of the tremendously successful marketing enrichment tool ClearBit, which was recently acquired...
Douglas Adams on September 25th, 2024.
Craft a killer Digital Marketing Strategy! This comprehensive guide unlocks SEO, social media marketing, content, email, and more to propel your online presence.
Douglas Adams on September 9th, 2024.
Intro to Lead Scoring: Boost Your Marketing Efficiency Hey there, digital dynamos! Doug Digital here, back with another episode of Keep on Clicking. Today, we’re diving into the world of lead scoring – a game-changer for any marketer looking to focus their efforts and boost conversions. What is Lead Scoring? Now, you might be...